Make it yours 

To win students and parents this year our ad campaign empowered shoppers to make their college experience their own by celebrating authenticity, making it easy to shop through our services, and providing great value with our college savings pass. As Art Director, my role was to create a visual system, art direction look & feel and style guide. As a Creative Manager, I empowered and oversaw designers to create omni-channel marketing assets including in-store retail design, social, print, OOH, web & email, UX assets for app and brand partnerships. This is one of the largest campaigns of the year and takes a whole village. Scroll to the bottom to see the amazing team.