A problem solver

with good taste

I believe in the power of design to tell stories, connect cultures, and improve people’s lives. I’m a strategic thinker, maker, and creative leader with extensive experience spanning graphic design, art direction, print, UI/UX, digital campaigns, and large-scale marketing for some of the nation’s leading retailers. It all started when I graduated cum laude with a BFA in Graphic Design from the University of Florida's 16-person exclusive program. I launched my career at Target, leading seasonal campaign design across print, social, and digital channels, then earned a certificate in UI/UX Design from California Institute of the Arts. Later, at Bed Bath & Beyond in NYC, I built and led a multi-disciplinary team designing omni-channel campaigns.

Today, I lead the design and vision of Amazon’s GenAI creative ecosystem. My multi-disciplinary creative background led me here, where I focus on how technology can empower and expand human creativity at scale. I champion experimentation, education, and adoption of GenAI to accelerate creative innovation across Amazon, helping creatives harness AI while keeping human creativity at the center.

I am always excited to connect and collaborate on creative projects. Whether you’re looking for consultation, problem-solving, hands-on design, or partnership on an idea, I love bringing creative energy, experience, and perspective to help bring projects to life.

Let's work

together.

"Rebecca's creative leadership and enthusiasm has made an important impact on the entire team and the quality of creative work we produce. She is able to manage a complex workload and still deliver strong creative solutions.

Rebecca has a natural skill for mentoring and on-boarding new team members. Her dedicated and thoughtful mentoring and coaching helps to secure strong talent recruits for our team!"

Anne Heike

Associate Creative Director Copy, Senior Manager at Target

"I've managed many individuals in my professional career but not many have had the caliber of talent, work ethic, and instinct that Rebecca exemplified. She also managed other members in these roles, 100% of which had extremely positive feedback from her leadership styles.

I would be happy to recommend Rebecca to any roles in general management, business, marketing, and graphic design. I would also recommend her for a role that may manage others, directly or indirectly, as it is one of her top strengths."

Ali Kassam

Global Associate Brand Manager at SC Johnson

"Rebecca's performance not only delivered on what the expectations were but also went above and beyond. She is a champion of very important values that help make the team stronger.

She focuses on goals with clear results, acts fearlessly, perseveres and is always learning. Rebecca is open to diverse expertise and approaches, breaks down barriers, and makes connections that benefit the team."

Samantha Jimenez

Associate Creative Director AD, Style and Hardlines at Target

"Just want you to know how much I enjoy shooting with Rebecca. Whoever does their recruiting earns high marks for zoning in on her! She does such a stellar job with Weekly Ad."

TALENTS

STRENGTHS